OBAJI
Elevating Craftsmanship into a Prestigious Brand
PROBLEM
Obaji, a family-run marble business, operated traditionally as subcontractors despite their unmatched craftsmanship. They lacked the branding, positioning, and structured communication needed to establish themselves as a leading high-end marble contractor. Additionally, their team required guidance to navigate complex challenges and elevate their operational capabilities.
SOLUTION
We transformed Obaji from a traditional operation into a premium, well-structured brand. By developing their brand guidelines, corporate profile, and stakeholder communication strategy, we positioned them as an elite marble contractor. Our creative visuals and strategic brand structuring helped them secure prestigious projects, including NEOM, Sindalah, and Red Sea Palace. Beyond branding, we provided hands-on training for their team and guided them through critical business challenges, ensuring they could confidently operate at the highest level.
70%
Increase in High-End Project Acquisitions
50%
Growth in Business Credibility & Market Trust
25%
GROWTH IN ONLINE ORDERS
