THABAT GROUP

Transforming an F&B Giant for Growth & Resilience

Investment file development for F&B group

PROBLEM

Thabat Group, a multi-brand F&B company with 14 restaurant concepts and over 400 employees, faced challenges in business structuring, performance efficiency, and quality control as it prepared for rapid expansion. Despite its ambitious target of 25 new branches, it lacked standardized processes, cohesive brand positioning, and a structured growth framework. The challenges were further intensified by the COVID-19 crisis, threatening operations and financial stability.

SOLUTION

Under the umbrella of Crealives (2019-2020), we led a full-scale business transformation, ensuring Thabat became an organized, scalable, and resilient F&B powerhouse. The transformation included:

Business Structuring & Standardization: Developed a clear operational framework, ensuring efficiency across all brands.
Brand Unification & Identity Enhancement: Strengthened and standardized brand positioning for a cohesive market presence.
Performance Upgrades through Intensive Management Training: Elevated leadership and team capabilities for long-term success.
Process Quality Control: Implemented rigorous quality assurance measures for consistency and customer satisfaction.
Crisis Management During COVID-19: Guided Thabat through the pandemic, ensuring business continuity and post-crisis growth.