TRANSFORMING A MARKET LEADER WITH DIRECT-TO-CONSUMER ENGAGEMENT
Building digital platforms 55PENS.COM to strengthen brand influence and market resilience
PROBLEM
Buropa, the leading manufacturer and distributor of international office and school supply franchises in Morocco, operated solely B2B, leaving it with no direct influence over end-user decisions. The supply chain was controlled by distributors, not the manufacturer, posing a long-term business risk. Despite multiple attempts, the company struggled to build direct rapport with customers and create an independent distribution channel.
SOLUTION
We developed a digital-first strategy to connect Buropa directly with consumers, securing both market influence and supply chain stability. The solution included:
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Development of 55Pens – Launched a direct-to-consumer eCommerce platform to influence brand preference, secure customer loyalty, and establish new revenue streams.
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Strategic Market Positioning – Designed a multi-brand promotional strategy to strengthen Buropa’s visibility and trust among businesses and schools.
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Completion of 55Clips – Structured the second platform targeting a complementary market segment, though it remained inactive due to internal management decisions.
100%
SUCCESSFUL LAUNCH OF 55PENS AS A MARKET-ESTEEMED BRAND
70%
INCREASE IN DIRECT BRAND ENGAGEMENT & CUSTOMER LOYALTY
60%
REDUCTION IN SUPPLY CHAIN DEPENDENCE THROUGH NEW DISTRIBUTION CHANNELS
