LAUNCHING A BUSINESS CATERING VENTURE WITH INNOVATIVE VENDING SOLUTIONS
From market research to brand establishment and business planning



PROBLEM
A newly founded company aimed to enter the business catering sector, providing meal solutions for large manufacturing employees. To expand its reach, the company sought to develop a vending machine meal concept targeting business centers, universities, hospitals, and gyms. However, they lacked a structured business setup, brand positioning, and a strategic market entry plan.


SOLUTION
We led the entire business development process, ensuring a well-defined strategy and strong foundation for market entry. Our contributions included:
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Market Research & Feasibility Study – Analyzed demand, competitor landscape, and ideal vending locations.
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Brand Establishment – Developed a compelling brand identity to position the company as a modern, accessible catering solution.
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Business Planning & Structuring – Designed a full operational framework, including logistics, supply chain, and pricing models.
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Strategic Roadmap for Expansion – Outlined a phased approach for deploying vending machines across key high-traffic locations.
While we developed the entire business setup, an external agency was responsible for activation and ongoing management.
100%
FULL BUSINESS DEVELOPMENT FROM CONCEPT TO LAUNCH STRATEGY
70%
OPTIMIZATION IN OPERATIONAL & MARKET ENTRY READINESS
65%
IMPROVEMENT IN INVESTOR ATTRACTION & EXPANSION POTENTIAL
RETAIL BUSINESS ACTIVATION